Transparency is foundational to how we operate.
This Privacy Policy ("Policy") describes how Behind The Curtain, LLC, doing business as The Reputation Engine ("Company," "we," "us," or "our"), collects, uses, discloses, and protects information obtained from visitors and users ("you" or "your") of our website located at thereputationengine.ai (the "Site") and all related services, tools, and communications (collectively, the "Services"). By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Policy.
Information You Provide Directly. We collect information you voluntarily submit through the Site, including but not limited to: your name, email address, phone number, business name, website URL, and any other information you provide when completing forms, surveys, requesting a quote, scheduling consultations, entering into a service agreement, or communicating with us via email, phone, or other channels.
Business & Review Information. In the course of providing our Services, we may collect information about your business's online review profiles, including review content, ratings, platform URLs, and associated metadata. This information is collected solely for the purpose of evaluating, strategizing, and executing review removal services on your behalf.
Information Collected Automatically. When you visit the Site, we may automatically collect certain technical information, including: your IP address, browser type and version, operating system, referring URL, pages visited, time and date of access, time spent on pages, click-stream data, device identifiers, and general geographic location inferred from your IP address.
Information from Third Parties. We may receive information about you from third-party sources, including analytics providers, advertising networks, CRM platforms, and publicly available sources, which we may combine with other information we collect.
We use the information we collect for the following purposes:
Where applicable (such as under the GDPR), we process personal data on the following legal bases: (a) your consent; (b) the performance of a contract with you; (c) compliance with a legal obligation; and (d) our legitimate interests, provided those interests are not overridden by your rights and freedoms. Our legitimate interests include operating and improving our Services, marketing, fraud prevention, and network security.
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following circumstances:
We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activity on our Site. Cookies are small data files stored on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted or expired).
We use these technologies for the following purposes: (a) essential site functionality; (b) analytics and performance monitoring; (c) advertising and retargeting; and (d) preference storage. You may control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of the Site.
Our Site may contain links to third-party websites, platforms, or services that are not operated or controlled by us. This Policy does not apply to the practices of third parties. We are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policies of any third-party services you interact with. Third-party services we may use include but are not limited to: Google Analytics, GoHighLevel, Facebook/Meta Pixel, and various payment processors.
We retain your personal information for as long as is necessary to fulfill the purposes for which it was collected, to provide our Services, to comply with legal obligations, to resolve disputes, and to enforce our agreements. When personal information is no longer needed, we will securely delete or anonymize it. Specific retention periods may vary depending on the context of the processing and our legal obligations.
We implement commercially reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security, and any transmission is at your own risk.
Depending on your jurisdiction, you may have certain rights regarding your personal information, including:
To exercise any of these rights, contact us at [email protected]. We will respond to your request within the timeframe required by applicable law. We may request verification of your identity before processing your request.
Marketing Opt-Out. You may opt out of receiving promotional communications from us by following the unsubscribe instructions in any marketing email or by contacting us directly. Please note that even after opting out, you may still receive transactional or service-related communications.
If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with additional rights regarding your personal information. These include:
To submit a request, contact us at [email protected]. You may also designate an authorized agent to submit requests on your behalf.
Our Services are operated in the United States. If you are located outside the United States, please be aware that information you provide to us will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using our Services, you consent to this transfer.
Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly. If you believe we have collected information from a child under 18, please contact us at [email protected].
Some browsers transmit "Do Not Track" (DNT) signals. Our Site does not currently respond to DNT signals. However, you may manage your tracking preferences through your browser settings and the cookie controls described in Section 5.
We reserve the right to update or modify this Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where required by law, provide you with additional notice (such as email notification or a prominent notice on the Site). Your continued use of the Services after any changes constitutes your acceptance of the updated Policy. We encourage you to review this Policy periodically.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
These Terms of Use ("Terms") constitute a legally binding agreement between you ("Client," "you," or "your") and Behind The Curtain, LLC, doing business as The Reputation Engine ("Company," "we," "us," or "our"), governing your access to and use of the website located at thereputationengine.ai (the "Site") and all related services, tools, and communications (collectively, the "Services"). By accessing or using the Services, you agree to be bound by these Terms. If you do not agree, do not use the Services.
By accessing the Site, submitting any form, requesting a consultation or quote, entering into a service agreement, or otherwise using the Services, you acknowledge that you have read, understood, and agree to be bound by these Terms, along with our Privacy Policy, which is incorporated herein by reference. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind such entity to these Terms.
The Services are available only to individuals who are at least 18 years of age and to businesses that can form legally binding contracts under applicable law. By using the Services, you represent and warrant that you meet these eligibility requirements.
The Reputation Engine provides online reputation management services, which may include but are not limited to: review audits, identification of reviews eligible for removal, submission of review removal requests to third-party platforms through legitimate compliance channels, ongoing monitoring of review profiles, and related consulting services (collectively, "Review Removal Services").
Our methods are limited to legal and ethical practices, including but not limited to: flagging reviews that violate platform terms of service, submitting requests based on content policy violations, utilizing defamation protocols, and engaging platform compliance teams through established channels. We do not use bots, fake accounts, incentivized reviews, or any method that violates the terms of service of any third-party platform.
Where a specific review is taken on for removal and we are unable to achieve removal, our guarantee policy (described in Section 7) applies. This guarantee pertains only to the fee associated with the specific unremovedreview and does not extend to any consequential, incidental, or indirect damages.
In connection with the Services, you agree to:
Fees for the Services will be outlined in a separate proposal, service agreement, or invoice provided to you. All fees are in U.S. dollars unless otherwise specified. Payment terms, due dates, accepted methods, and any applicable taxes will be detailed in your service agreement. Late payments may be subject to interest at the rate of 1.5% per month (or the maximum rate permitted by law, whichever is lower) on the outstanding balance. We reserve the right to suspend or terminate Services for non-payment. All fees are non-refundable except as expressly stated in Section 7.
If we accept a review for removal and are unable to achieve removal within the timeline specified in your service agreement, you will not be charged for that specific review. This guarantee applies only to the fee directly attributable to the individual unremoved review and does not entitle you to a full refund of all fees paid under a service agreement.
If the same individual who posted a removed review reposts substantially the same review content, we will undertake reasonable efforts to remove the reposted review at no additional charge, subject to the same limitations described in Section 4.
This guarantee does not apply to: (a) reviews that the Client requests to be removed after the termination of the service agreement; (b) reviews for which the Client has failed to provide necessary cooperation or information; (c) situations where the Client has violated these Terms; or (d) reviews that are subsequently determined to be genuine, accurate, and not in violation of platform content policies.
All content, materials, software, trademarks, trade names, logos, designs, text, graphics, and other intellectual property on the Site are owned by or licensed to the Company and are protected by applicable intellectual property laws. You are granted a limited, non-exclusive, non-transferable, revocable license to access and use the Site for its intended purpose. You may not copy, reproduce, distribute, modify, create derivative works from, publicly display, or otherwise exploit any content from the Site without our prior written consent.
Both parties agree to maintain the confidentiality of all non-public information received from the other party in connection with the Services ("Confidential Information"). Confidential Information includes, without limitation: business strategies, client lists, review removal methods, pricing information, proprietary processes, trade secrets, and any information designated as confidential. Neither party shall disclose Confidential Information to any third party without the prior written consent of the disclosing party, except as required by law or as necessary to perform the Services (e.g., communications with platform compliance teams). This obligation survives termination of the service relationship.
THE SERVICES AND THE SITE ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE SITE OR THE SERVERS THAT MAKE IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. WE MAKE NO WARRANTIES OR REPRESENTATIONS REGARDING THE ACCURACY, RELIABILITY, OR COMPLETENESS OF THE CONTENT ON THE SITE OR THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE SERVICES.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AFFILIATES, SUCCESSORS, OR ASSIGNS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, REVENUE, GOODWILL, DATA, BUSINESS OPPORTUNITIES, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THE SERVICES, REGARDLESS OF THE THEORY OF LIABILITY (WHETHER IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE), EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE TOTAL AMOUNT OF FEES ACTUALLY PAID BY YOU TO US DURING THE TWELVE (12) MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IN SUCH JURISDICTIONS, OUR LIABILITY SHALL BE LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW.
You agree to indemnify, defend, and hold harmless the Company, its officers, directors, employees, agents, affiliates, successors, and assigns from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your use of the Services; (b) your breach of these Terms; (c) your violation of any law, regulation, or third-party right; (d) any information or content you provide to us; or (e) any dispute between you and any third party, including any review platform.
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT.
Any dispute, claim, or controversy arising out of or relating to these Terms, the Services, or the relationship between you and the Company (collectively, "Disputes") shall be resolved exclusively through final and binding arbitration, rather than in court, except that either party may seek injunctive or equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation, or violation of intellectual property rights or Confidential Information.
Arbitration shall be administered by the American Arbitration Association ("AAA") in accordance with its Commercial Arbitration Rules then in effect. The arbitration shall be conducted by a single arbitrator. The seat of arbitration shall be Monroe County, New York. The arbitrator shall apply the substantive law of the State of New York. The arbitrator's decision shall be final and binding, and judgment upon the award rendered may be entered in any court of competent jurisdiction. Each party shall bear its own costs and attorneys' fees, unless the arbitrator determines that the claim was frivolous, in which case the losing party shall bear all costs.
Before initiating arbitration, both parties agree to first attempt to resolve any Dispute informally by sending a written notice describing the facts and circumstances of the Dispute and the relief sought to [email protected]. Both parties agree to negotiate in good faith for at least thirty (30) days before initiating arbitration.
YOU AND THE COMPANY AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR OUR INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, REPRESENTATIVE, OR CONSOLIDATED ACTION OR PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING.
These Terms and any Dispute arising out of or related to these Terms or the Services shall be governed by and construed in accordance with the laws of the State of New York, without regard to its conflict of law provisions. For any matter not subject to arbitration, you consent to the exclusive jurisdiction and venue of the state and federal courts located in Monroe County, New York.
We reserve the right to suspend or terminate your access to the Services at any time, with or without cause, with or without notice. You may terminate your use of the Services at any time by providing written notice to us. Upon termination: (a) all rights and licenses granted to you under these Terms will immediately cease; (b) you remain obligated to pay all fees incurred prior to termination; (c) provisions that by their nature should survive termination shall survive, including but not limited to Sections 9, 10, 11, 12, 13, 14, 15, and this Section 16.
Neither party shall be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from causes beyond the reasonable control of that party, including but not limited to: acts of God, natural disasters, pandemics, epidemics, war, terrorism, riots, civil unrest, government actions or orders, labor disputes, internet or telecommunications failures, power outages, fire, flood, or changes in third-party platform policies, algorithms, or terms of service that directly affect the delivery of Services.
Our Services involve interaction with third-party review platforms (e.g., Google, Yelp, Facebook, TripAdvisor, Glassdoor, and others). We are not affiliated with, endorsed by, or in any way officially connected to these platforms. The availability, policies, terms of service, and content moderation practices of these platforms are outside our control and may change at any time without notice. We are not liable for any actions, decisions, or omissions of any third-party platform, including but not limited to their refusal to remove a review, changes to their review policies, suspension of business listings, or any other platform action.
You agree to use the Services in compliance with all applicable federal, state, local, and international laws, rules, and regulations. You agree not to use the Services to: (a) violate any law or regulation; (b) infringe upon the rights of others; (c) engage in fraud, deception, or misrepresentation; (d) suppress or remove reviews that are truthful and reflect genuine customer experiences; or (e) engage in any activity that could expose the Company to civil or criminal liability.
We reserve the right to modify these Terms at any time at our sole discretion. When we make material changes, we will update the "Last Updated" date and, where required by law, provide additional notice. Your continued use of the Services following any modification constitutes your acceptance of the modified Terms. If you do not agree to the modified Terms, your sole remedy is to discontinue use of the Services.
If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court or arbitrator of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if modification is not possible, shall be severed from these Terms. The remaining provisions shall continue in full force and effect.
These Terms, together with the Privacy Policy and any separate service agreement entered into between you and the Company, constitute the entire agreement between you and the Company with respect to the subject matter hereof and supersede all prior or contemporaneous communications, proposals, representations, understandings, and agreements, whether oral or written.
You may not assign or transfer these Terms or any rights or obligations hereunder without our prior written consent. We may assign these Terms in whole or in part at any time without notice to you, including in connection with a merger, acquisition, reorganization, or sale of assets.
The failure of either party to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver must be in writing and signed by the waiving party to be effective.
For questions, concerns, or notices regarding these Terms, please contact us at: